Možnosti marketingové komunikace soukromé střední školy

Abstract

Marketing Communication Possibilities of Private Secondary School This master thesis deals with the marketing communication possibilities of private secondary school. The introduction of the paper describes school history, educational programs, environment and school marketing mix. Based on qualitative and quantitative researches, the school tries to find the ideal proposal of the communication mix so that it would be effective, useful, applicable and achievable for the school. The theoretical part of the thesis is focused on all marketing mix elements. The analytic part summarizes and analyzes information obtained by means of questionnaire survey, group discussion and internal documents. Last but not least, the paper includes proposals and recommendations which are based on the survey carried out.