Analýza potenciálu cestovního ruchu v Mikroregionu Dolním Poolšaví

Abstract

The topic of my bachelor thesis is passporting tourism in the Microregion Dolní Poolšaví, indicating its potential and suggesting particular tourism products. The first part of the thesis deals with the theory of microregions and tourism. The second part is concerned with the survey in tourism in Microregion Dolní Poolšaví with views for future development. The third part describes the theory of marketing research and its practical outcomes dealing with the analysis of the state of the tourism viewed by the local people and members of the local councils. In the last part areas of creating tourism products are set and concrete products are suggested, which is based on the results of the passportization of tourism potential of the Microregion Dolní Poolšaví.