Analýza potenciálu cestovního ruchu města

Abstract

The bachelor work deals with analysis of municipal tourism potential in Příbor. The aim of this work is to find out the present state of tourism in the town and to analyse its potential. In the theoretical part are described the common marketing possibilities of tourism, the cultural condition of tourism in the town, the accommodation and catering establishment, how the town represents itself and what it can suggest to its visitors. The application part is dedicated to results of questionnaire inquiry analysis. The inhabitants and visitors of Sigmund Freud’s native home took part in the questionnairing. On the base of achieved results there are suggested some arrangements which could lure the new tourists and improve the viewing and image of the town.