Analýza spotřebitelského chování korejské restaurace

Abstract

The theme of the thesis is analysis of consumer behavior in the korean restaurant. The task of thesis is discription of consumer behavior in the korean restaurant which is situated on Frydek square in Frydek-Mistek city. The task is to determine the structure of customers, frequency of visits, consumer habits and their preferences and concentrate to differences between czech and foreign customers. For the methodology was chose a quantitative research-personal interviews. All date were processed by MS Excel editor into appropriate graphs and charts.