Nové trendy v marketingu

Abstract

Aims of this work are characteristics of marketing, its trends, and highlight the practical applications in organizations. The first part of this work is characterized by a marketing communication. The second part consists of the specification of marketing trends such as promotional marketing, guerilla marketing, viral marketing, event marketing, digital marketing, retail marketing, product placement, social marketing and neuromarketing. The main purpose of this work is to provide a view into the world of marketing trends since the proper understanding and use of these guidelines can dramatically affect market potential of the company.