Analýza nákupního chování na slevových portálech
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Koňaříková, Sára
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of thesis was to analyze purchase behavior on the on-line group buying servers and then outline a typology of users. This kind of shopping is very popular among customers because they can find there discounts on various products and services year-round. If the popularity of on-line group buying servers is to be able to grow, it is necessary to constantly monitor needs and demands of customers and to adapt to them. It has been chosen method of electronic polling. And then it was found that most respondents bought on on-line group buying servers repeatedly and frequently in the category of food and drink. The most common expense is from 351 to 600 CZK and purchase frequency is once per quarter.
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Import 05/08/2014
Subject(s)
consumer behavior, customer, internet marketing, on-line group buying, purchase behavior