Strategická prognóza cen oceli na evropském trhu

Abstract

The aim of this work was to strategically forecast the price of steel in the European market. The chosen method was a scenario method using STEP analysis. External factors were determined for STEP analysis. The information on the factors used was based on professional associations that focus on steel. Three scenarios were created within the scenario method. According to the pessimistic scenario, the price of steel will rise extremely, even exceeding the historical maximum. According to the optimistic scenario, external factors will develop so well that the price of steel in Europe will decrease. In the scenario of the highest probability the external factors developed most differently. The price of steel will continue to rise, but reduced demand and the participation of competition from China in the European steel market will regulate price increase.