Analýza B2B poptávky po službách letecké přepravy

Abstract

The main aim of this thesis was B2B demand analysis for the air transport services in Olomouc region with specialization in Ostrava Leos Janacek Airport. The basis of thesis was the primary research which was outline the behavior firms in the use of airport services their frequency and the purpose of their application. The factors of importance selected characteristics were also examined. These factors were compared with the average satisfaction with them at the Ostrava Airport. The first part of this thesis was evaluation of current position of the Ostrava Airport in the air transport market. The second part was consisted of the primary research at B2B market. To perform the research was selected 300 firms from Olomouc region which has direct relationship to international trade activities. Interrogation was made through an electronic questionnaire which was send to firms by e-mails. The results were processed by SPSS statistical software. In investigation was found that the most companies is using the airport services in their business activities but only a smart part of them was ever use the Ostrava Airport. The most important factors in airport selection are accessibility and portfolio of international flights. For these two reasons the firms are most often using the International Prague Airport and the International Vienna Airport. Because of these two reasons the main proposals and recommendations led to extension of product portfolio of international flights. Airport was recommended to introduce a new regular international line to one of the German airports. New destination was added to the sum of low-cost airlines that could operate a new line. As a major partner was consider low-coast airline Wizzair which successfully cooperates with the Brno Airport for a long time. It was found that the demand for air transport services in the industrial market in Olomouc region exists, but here is a huge outflow at Prague Airport and Vienna Airport. The future of Ostrava Airport goes hand in hand with a wide range of international flights. Ostrava Airport has big potential which is unfortunately at this moment total exploited and the offer of international flights is incredibly pathetic. The facts that Ostrava Airport has almost the same operating results with the Brno Airport shows that in case of an extension of international flights the number of passengers will increase.