Příprava a organizace fotbalového turnaje

Abstract

The main aim of this bachelor thesis is to analyse the organization and preparation of a football tournament. The first part determines necessary terms from the field of marketing and management, which are vital for orientation in the given matter. It is then followed by the second part that deals with steps which are the most important for the organization of the football tournament. Among the most significant steps belong research methods, a summary of the results and recommendations that can improve the quality of the football tournament in the following years.