Analýza chování studentů při výběru střední školy

Abstract

I chose topic Student Behaviour Analysis in the Secondary School Choice. The aim of my work was to find what most important thing is for students, who are selecting secondary school. And because students are extremely effected by their parents, my the other aim was to find measurement influence of parents. On basic of results from marketing’s research I was referring the proposals and recommendations. The proposals were about, how the secondary schools have to work with the most important factors for student and how set the marketing communication. One of the main proposals was to realise the campaign. The campaign would be to promote the open day and promote the goodwill of school.