Analýza spotřebitelských postojů k investici do zimního stadionu

Abstract

This bachelor thesis is focused on analysis of consumer attitudes to investing in ice rink. The aim of this thesis is to analyze the attitude of visitors to Olomouc hockey to invest in the ice rink. The secondary goal of the thesis is to create suggestions and recommendations for changes that would increase visitor satisfaction. Quantitative research data were obtained using a questionnaire survey. The results showed that consumers prefer to rebuild the ice rink. The research also pointed to the current deficiencies in the ice rink. Finally, the author made a change recommendation.