Analýza marketingové komunikace sportovní organizace

Abstract

This bachelor thesis is focused on marketing communication of the sport organization, mainly on the OKTAGON MMA organization. The aim of this work was to analyze marketing communication of the organization OKTAGON MMA. The research of the thesis was focused on respondents knowledge of MMA and their relationship towards the organization OKTAGON MMA. The research was focused on respondent´s opinions on prewrited claims about the orgnazitaion as well. Based on results of the research, some suggestions and recommendations have been made to improve the marketing communication of the organization.