Vliv strategií, metod a technik prodeje na společnost

Abstract

Following the ban on doorstep selling, which are issued in the Czech Republic, organizations must rethink their existing strategies, methods and techniques of sales. The thesis conducted a survey by questionnaire. The aim is to find out what the respondents thought the doorstep selling, how often they meet him, what is their reaction and if they prefer it. The following is an analysis of the results and making recommendations. Examples are the design of new distribution channels or ways companies, how they can differentiate from others.