Význam mediálních agentur na českém mediálním a reklamním trhu

Abstract

The topic of this thesis is Media Agency on the Czech Market. The work is divided into three main sections.

In the first part is describes the Czech media and advertising market, forms of promotion in different types of media, and also the legislative framework and institutions that supervise media and advertising market.

The second part focuses on media agencies, their significance and functions. This chapter describes how do they work.

The last chapter focuses on the work of media agentcy MediaCom, which operates on the Czech market.