Návrh komunikační strategie startupu

Abstract

In today’s world of technological innovations is relatively easy to come out with interesting idea, but much harder is transform this idea to successful startup, which engage public and investors. This thesis is focused on marketing communication of beginning company, which is developing application for easy parking in centres of bigger cities. The objective of this thesis is propose marketing communication, which is convenient for beginning technological startup and which isn’t too hard from financial view. For acquisition of necessary data was realised online questioning, which was focused on discovering opinion of respondents about parking in centre of city Ostrava and simultaneously was discovered their ranking of particular function of application, in order that application would be well promoted by convenient way. For research of dependency between particular characteristic was used Chi-square tests of independent and also testing by Anova. Analysis of results showed, that most of respondents isn’t satisfied about contemporary system of parking in centre of city Ostrava and the most of respondents are demanding of more parking places. Respondents on the application the most appreciate possibility of parking in parking zones, where is it prohibit in ordinary circumstance and they also appreciate navigation to the free parking place. In the other way the biggest fear of respondents was about protecting of their personal data. In chapter of proposals and recommendation is described, how to use these results for efficient marketing communication and also how push through this project before city council with consideration on results of research.