Návrh marketingové komunikace obce

Abstract

The bachelor thesis focuses on the marketing communication of the municipality Chuchelna. A special emphasis is given on the communication with residents. The aim of this thesis is to analyse activities of the municipal office in the field of marketing communications and to propose new communication model. The aspiration of this work is to point out that a municipality in a information system can not do without a saphisticated and make the most of communication channels. After analising the questionary investigation and observation in Chuchelna, certain measures will be suggested. These measures are supposed to a better usage of the communication tools. I base this bachelor thesis upon inside information of the municipality office Chuchelna, knowladge gained during my studies books, special documents and as well as my own experience.