Marketingový výzkum inovačního potenciálu vybraných výrobků práškové metalurgie

Abstract

The subject of this thesis is the segmentation of powder metallurgy products manufactured in the Czech Republic and execution of marketing research selected product groups for appropriate interaction with the Regional material technological science center at the Technical University of Ostrava. In the theoretical part are described the basic methods of marketing research, and a processes for producing of powder metallurgy products. In the practical part was conducted field research and desk research magnets.