Analýza konkurenční pozice firmy na trhu s ekopalivy
Loading...
Downloads
5
Date issued
Authors
Navrátilová, Jana
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901789
Abstract
The topic of the bachelor thesis is Competitive Position Analysis in the Ecological Fuel Market. The ecological topic was chosen due to the increasing interests of the society in the environment protection. The aim was to perform the analysis of chosen competitive companies located in Czech Republic. The competitive analysis was performed for the company BIOMAC Ing. Černý, s.r.o. To reach the goal the mystery shopping method in addition with benchmarking was used. The marketing survey has shown that the company BIOMAC has the leading position in the market.
Description
Import 01/09/2009
Subject(s)
competition analysis, ecological fuels, mystery shopping