Marketing a optimální, cílená elektronická reklama v internetovém obchodě

Abstract

The following dissertation is based upon internet marketing structure and it works out all major subjects regarding electronic direct marketing. It describes in details independent communication channels of internet advertisement and they are set in comparison with regards to their effectiveness in separate areas of electronics media. Main types of advertisement are being rated according to chosen criteria and set in comparison with help of multi-criteria analysis for the purpose of e-business.