Marketing, management - zajištění sportovního klubu

Abstract

In the submitted essay it is described the economic and sport's development of the Company "HC BENZINA Litvinov" during the last few years and there are suggestions as to possible methods for the financial stability of the Hockey Club in the future. The first part is a description of history,organizational structure of the Club and activities of individual departments. The next part consists of a description of contemporary conditions, both as to the sport itself and, above all, as to the economic side, with the help of choice indicators of financial analysis. As a conclusion of my essay, it is proposed a strategy to ensure the unchallenged behavior in the medium term to applyboth to the sport's side as well as to the economic side.Further down some other steps to improve the Company's operations are suggested.