Analýza cestovního ruchu města Olomouce

Abstract

The objectives of this thesis was to analyze tourism on city of Olomouc. The work is divided into three parts. The first part is explained in detail what tourism is, what are the types of tourism and what are currently the trends in tourism. The second part is an analysis of Olomouc in terms of tourism and attractions for tourists. He carried a description of the various aspects, such as natural conditions, human conditions, the most important tourist destinations in the city and finally the most important events that are held in the city of Olomouc. In the third chapter of SWOT analysis shown the strongest and weakest aspects of the city in tourism, and also outlines the opportunities for the development of and threats that may develop in Olomouc tourism brake. The SWOT analysis indicates a recommendation that the city Olomouc should help in the development of tourism and even more attractive to tourists.