Zhodnocení konkurenceschopnosti výrobního podniku

Abstract

The goal of the thesis was to evaluate the competitiveness of the manufacturing company Husqvarna Manufacturing CZ Ltd. A related goal was to use the analysis to provide this company recommendations for improving and increasing competitiveness. The thesis is divided into two main chapters, theoretical and practical. The content of the theoretical part is theoretical basis related to the issue of competitiveness. This chapter also contains a description of the company surroundings and an explanation of the analyses used. The practical part is already dedicated to the company itself. There are basic characteristics about the company, history, organizational structure, description of technologies and activities of the company and economic situation. Following is the application of methods for analysing the competitiveness of the company. The knowledge from the structured interview with the company executive, purchasing director and HR manager was used here. The Company's annual reports from 2014 to 2018 were also used. In particular, a few suggestions were made to better recruit and retain employees, expand production in the off-season months, financial recommendations and summarize the issue of poor infrastructure across the region. The results can be used by the company to improve these processes and to ensure better competitiveness.