Zhodnocení konkurenceschopnosti vybraného zdravotnického zařízení
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Vysoká škola báňská – Technická univerzita Ostrava
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The aim of this thesis is to analyze the competitiveness of home care company ADOPE s.r.o.. In the theoretical part are defined basic terms, the principle of home care and methods for evaluating the competitiveness of the selected healthcare facility (Porter's analysis, PESTE analysis, SWOT analysis, benchmarking, financial analysis). In the practical part, these methods are applied for the selected company and, based on the results, recommendations are formulated for increasing the company's competitiveness.
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competition, competitiveness, home care, Porter´s analysis, PESTE analysis, SWOT analysis, benchmarking, financial analysis