Návrh zvýšení efektivity webové prezentace firmy Sypla International

Abstract

With the gradual growth of the Internet and a growing number of its users increases also private company’s needs to be presented just by this type of mass media. During searching information on the Internet through fulltext search engine is displaying the search results according to certain rules, which are specific for every single searcher. This bachelor thesis describes details of methodology called SEO, which aims to make a chosen website more visible on the Internet and get them to the forefront in the displayed search result. It is used because forefront search positions are immediately visible for search engine’s visitors. In this thesis will the SEO methodology be applied directly on Sypla International bv’s corporate website. As a part of the proposed search engine optimization solution will be enclosed new navigation structure and approximate graphic proposal. A designed technique for web presentation efficiency appraisal is applicable in their full range or just as separate solution.