Návrh marketingového mixu fotbalového klubu
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Date issued
Authors
Tešnar, Ondřej
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901840
Abstract
The subject of my thesis is the marketing mix football club. The theoretical part describes the individual elements of marketing mix. The practical part is focused on analysis of current marketing mix. Based on the research are then proposed improvements and recommendations to modify the marketing mix.
Description
Import 01/09/2009
Subject(s)
Services, marketing mix, product, price, promotion, place, people, processes, physical evidence, football.