Návrh internetové prezentace studentů katedry marketingu a obchodu

Abstract

Objective of this thesis was to introduce the first Internet sites concept by Students of Marketing and business department and to find out reversed reaction of future web user to this Internet concept by focus grooup for its improvement. First volume of work is devoted to basic charakteristics of Marketing and business department and its marketing aplication and practical analysis of opinions and attitudes of potencial web users to tested concpet. Thesis forms komplex view of problems of creation of Internet sites concept of Marketing and business department.