Analýza potenciálu e-aukcí na trhu B2B

Abstract

Market Potential Analysis of E-Auction on the B2B segment

NAR marketing s.r.o. is copany specialized to e-business processes on marketing Toled for customer and supplier relationship in B2B interface. On-line auctions are very interesting forms for purchasing, whisch is necessary for efective job of soursing department at this time. NAR marketing s.r.o. developed and has copyright for this software, which is useful for on-line auctions.

Target of my thesis work was found, how looks situation on market between Software Provider and on- line auctions. For well done task I did marketing research, asking was done by form, questined by phone and web application on choosen 350 production companies in Czech Republic, which have turnover per year more than 200 mil. CZK. Result is that 59% of asked companies use system PROe.biz, on second place is system Kompass with 11% of market. Hypothesis of Provider NAR marketing s.r.o. was, that thein are leader oon market with 50% of market, and 50% is split up between rest Providers. This Hypothesis was confirmed.

Came-off of my Thesis work are proposals and recommendations for software PROe.biz