Strategická analýza vybrané společnosti

Abstract

The main purpose of the thesis is to comprehensively evaluate the current state of MP Krásno, a.s. through strategic analysis and to propose recommendations for its possible improvement. The theoretical part of the thesis is devoted to defining basic concepts in the field of strategic analysis and methods for analyzing the external and internal environment are defined. The methods used include PESTLE analysis, Porter model of five forces, financial analysis, SAP method, and finally SWOT analysis. In the practical part of the thesis, a specific company is presented, which is analyzed by these methods. Finally, an assessment of the current state of the company is carried out and recommendations are made for a possible improvement of its position.