Organizace sportovní akce Red Bull Crashed Ice 2009

Abstract

My work is focused on organization of the Red Bull Crashed Ice 2009 Sport Event and includes possible areas of improvement with concrete suggestions to activities of organisational process of this sport event. In this project I exploited teoretic knowledges from marketing, sport marketing, management, sport management and planning and organization of sport event. Introduced proposals result from results of SWOT analysis and interview with professional. Results of my investigation are conclusion and advices for the management team of Red Bull company.