Lázeňský wellness v Luhačovicích

Abstract

The topic of my bachelor thesis is the Wellness Spa in Luhačovice. Work includes total 7 chapters. In the theoretical part, I drew up the issue of the spa, his meaning, connection to the environment, the categorization of spa facilities and I also conducted a SWOT analysis of the spa in the Czech Republic. In the theoretical part, I also discussed the chapter wellness general information about its history or wellness. In the practical part, I focused Luhacovice the city, the ownership structure of spas and hotels Luhacovice and detailed analysis I conducted on two specific wellness hotels in Luhačovice, the Wellness Hotel Residence Ambra and wellness & spa hotel Augustinian house. This section contains the complete offer, quotation on wellness weekend and subsequent comparison. Part of my thesis is a survey where I focused on the segmentation of visitors Luhacovice. The aim of my work was to analyze the spa wellness Luhačovice and based on established information design comparison Wellness Residence Hotel Ambra and Augustinian house.