Konkurenceschopnost podniku

Abstract

Subject of graduate work of „Competitiveness of company“was detected by the analysis competitive advantages and competitiveness of company engaged in manufacturing parts for aircraft engines. The part of theory describes methods of strategic analysis and evaluation of competitive factors of company. The practical part focuses on the details of the company. On the basis of macro analysis, Porter's analysis of the 5-competitive forces, the analysis of soft factors and SWOT analysis are found the main competitive advantages and potential of the company. Finally, It designed the proposals and recommendations involving changes, which should contribute to a better situation in the company and find competitive advantages over the competition.