Analýza konkurence bankovních studentských účtů

Abstract

The aim of this diploma thesis is competitive analysis of the student bank accounts. The contents of the first chapter is introduction. The second chapter contains a characteristic of the student bank accounts. First, I described student accounts of four selected institutions. Then, I compared the selected student bank accounts. In the third chapter I defined ways of competitive analysis. The fourth chapter deals with a methodology of work. In the fifth chapter, there is an analysis of collected datas and the method of the Mystery shopping. The sixth chapter deals in suggestions and recommendations for students and the Česka spořitelna, which are coming from questionary survey and the method of mystery shopping. Suggestions and recommendations for Česka spořitelna applied on a product, high charge, credit rate, propagation, physical evidence and employees. In the final chapter is a summary of the thesis.