Návrh zvýšení efektivity webové prezentace firmy MINOS - IMS

Abstract

The bachelor thesis on Design of Web Presentation Efectivity Raise for MINOS-IMS Copany was prepared at the Department of Systéme Engineering Fakulty of Economics, VŠB – Technical University of Ostrava. The aim of this work is to propose ways to achieve better competitiveness of sites. Most visitors come to the company's website through search engine, where applies that the sites which users see in the first place, are more visited. In the theoretical part is a description of the techniques called SEO or (Search Engine Optimization). This theme is also supplemented by the methodology of SEM (Search Engine Marketing), which offers paid placements in search engines. The analytical part of the work is analysis of the current site and specifikation of basics mistakes in optimization. The practical part is focused on analysis and design of concrete steps to increase efektivity of smaller site of security agency Minos-IMS, Ltd.