Provedení strategické analýzy ve vybrané firmě
Loading...
Downloads
1
Date issued
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
This diploma thesis deals with the creation of a strategic analysis of a selected company that is an internet shop.
In the practical part of the thesis selected analyzes are performed, namely PEST analysis, analysis of the business environment, Porter analysis, enterprise resource identification and their analysis, SWOT analysis.
The aim of the thesis is to propose the findings eliminate or eliminate weaknesses and threats, and recommend actions leading to deployment strengths and opportunities.
Description
Subject(s)
Strategic analysis, SWOT analysis, PEST analysis, Porter analysis, internet shop