Určení hodnoty společnosti MP Krásno, a.s.

Abstract

In the introductory theoretical part, the author focused on explanation of basic theoretical concepts and procedures, which are related to the issue of determination of the market value of the company and he further devoted the focus to clarification of the basic methods of determination of the value of a company. In the follow-up application part, he shortly introduced company MP Krásno PLC, which was used as a model example of calculation of the value of the company for purposes of the diploma thesis. Within application part, strategic analysis (analysis of macro and micro environment), PESTLE analysis, financial analysis (vertical and horizontal analysis of financial statements, analysis of ratio indicators and analysis based on the synthetic indicators) was processed and finally, three basic methods of determination of the value of the company were performed, namely: DCF-Entity, capitalized nett earnings method and accounting method. Conclusions from performed analysis were summarized at the end of the whole thesis and final recommendation was formulated on their basis.