Hodnocení postavení agroturistiky na trhu cestovního trhu

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Tuhovčáková, Olga

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This work focuses on the status of an agricultural tourism and determines whether farms, offering the services in agro tourism, occur in the Czech Republic. A description of a current situation of the agro tourism in the country is based on a secondary research used in this work. A communication campaigns project according to which the successful promotion of the agro touristic activity will be achieved was created as a goal of the work.

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Import 29/09/2010

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internal environment, macro environment, microenvironment, external environment, marketing environment

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