Zhodnocení konkurenceschopnosti vybraného malého podniku

Abstract

This thesis was realized within the company MORAVSKOSLEZSKÉ VÝTAHY, spol . s r.o. Dolní Benešov. It deals with the assessment of the competitiveness of a small business.In the theoretical part the characteristics of the basic concepts related to enterprise, competitive environment are shown and it describes the specifics of small- and medium-sized companies. Furthermore, the methods used in the authentication part are theoretically described here - PESTLE analysis, SWOT analysis and Porter's analysis.The practical part starts with the introduction of the analyzed organization; it provides basic information about the company, a description of the history and its future development and a brief overview of economic data. To assess the competitive position of the organization PESTLE analysis, Porter's five competitive forces analysis and SWOT analysis methods were used. Based on an evaluation of each analysis and a subsequent synthesis the work is concluded with final recommendations and suggestions for management of the analyzed company.