Analýza spotřebitelského chování na trhu cestovních kanceláří
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Vysoká škola báňská – Technická univerzita Ostrava
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The diploma thesis analyses consumer behavior on the travel agency market. To understand the issue of consumer behavior, the theoretical part describes basic terms and concepts. The practical part of the thesis analyzes the factors influencing consumer decisions, shopping and consumer habits and consumer typology.
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consumer behavior, consumer, purchase decisions, travel agency, shopping habits, consumer habits