Analýza konkurence bankovních produktů pro podnikatele a malé firmy

Abstract

This thesis is dealing with an analysis of banking products of a company Česká Spořitelna, Ltd and comparing the outputs of the analysis with other rival banks products in the market. First part is focusing on basic informations about banking products, especially on running accounts and loan products. The thesis also includes characteristics of the Česká spořitelna company, it's organizational structure and a description of it's offered products. A practical part of this bachelor's thesis is dealing with a comparison of the offered accounts and loan products from Česká spořitelna with these products of rival banks.