Analýza marketingového mixu firmy Omaro, kom. spol.

Abstract

Submitted work is sight on marketing mix firms providing services. Forepart is devoted characteristics firms, alternative with deal with theoretic explication fundamental marketing notions, which they are service, price, product, promotion, place, people, physical evidence and processes. With that they are these notions describing near concrete firms. Pursuant to analyses single part marketing mix with final part work deal with evaluation and proposition access for positive course firms and fixation position in the marketplace.