Analýza propagačního programu vybrané společnosti
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Obrusník, Marek
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis evaluate marketing implements and characteristics in ARMATURY Group a. s. company. The paper contains theoretical limitation of instruments of communication mix with detail description of particular parts, above all advertisement, personal selling, direct marketing, sales promotion and public relations. Subsequently we will deal with these questions in connection with the company mentioned above.
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Import 04/07/2011
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marketing, communication, promotion, advertisement, personal selling, sales promotion, public relations, direct marketing, media