Podnikatelský plán pro založení posilovny

Abstract

The goal of my bachelor's thesis is to develop a business plan for the establishment of a gym. During the thesis, the feasibility of the gym plan is evaluated. The work is divided into a theoretical part and a practical part. Both parts complement each other. In the theoretical part, there are terms that can better explain the discussed issue. These words are entrepreneur, business, business risk and then fitness and powerlifting. Furthermore, the issue related to the entrepreneur and his motivation to start a business is also addressed. It continues to SWOT analysis and what stuffs should we look for when compiling this analysis. At the end of this section, the financial plan and its parts are defined. The preparation of the plan itself begins with basic information related to the capital, form or place of business. There is also an outlined floor plan where you can see how the gym looks like for a better understanding. In the next part, there are two forms of market research, namely questionnaire research and an interview with two respondents. This part also deals with the practical development of a financial plan, including a balance sheet, a profit and loss statement for the monitored period, or cash flow. Everything ends with a SWOT analysis, which reveals internal and external factors that relate to this company.