Hodnocení spokojenosti zákazníků kinematografické služby

Abstract

This bachelor's thesis deals with evaluating customer satisfaction with cinema services. The aim of this work was to find out the satisfaction of customers with the services that the Valmez cinema offers. The theoretical part explains basic concepts related to services, customers, marketing research, and customer satisfaction with the Valmez cinema. The characteristics of the company were also described here. In the practical part, an analysis was performed using an online questionnaire survey. Then, based on the results obtained, various recommendations were proposed that should lead to an improvement in customer satisfaction with the cinema.