Návrh marketingové komunikace města se zahraničními návštěvníky
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Borůvková, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this bachelor's thesis is propose appropriate measure for effective marketing communication between Ostrava city and press trips participans. Proposals of marketing communication are based on needs by press trip participants. This needs are detected by interview investigations and evaluations in SPSS program.
Description
Import 05/08/2014
Subject(s)
City Ostrava, Foreign Visitors, Marketing Communication, Press Trip