Návrh marketingové komunikace sportovního e-shopu

Abstract

In this bachelor thesis was elaborated the topic of Marketing Communication Design for Sport E-shop and that for specific online store Speziale.cz. Objective of the thesis was to design marketing communication for this e-shop in order to be used and implemented in the future and to have origin in the real data gained from executed research. This was done by analyzing the marketing environment, the theoretical background of marketing communication, and then by executing a research and interpreting its results. The main outputs of the thesis were suggestions and recommendations in the field of sponsoring, advertising, Public Relations and direct marketing.