Analýza marketingového mixu obchodního řetězce Tesco (Třinec)

Abstract

This thesis deals with the analyze of marketing mixture of Tesco Stores. Theoretical part of thesis describes components of marketing mixture („4P“) and characteristics of Tesco Company. In practical part is solved analyse of components of marketing mixture, and it’s product, prize, distribution and promotion. There is also mentions compare of Tesco with others shop chain in area of marketing mixture. The ending is devoted to general evaluation.