Obchodní dovednosti v prodeji letecké přepravy

Abstract

The aim of this thesis is to analyse reasons of fluctuation of customers in selected sales office of analyzed company.Theoretical part is focused on trade negotiations, its forms, habits and practices that accompany it. Practical part deals with the structure and the position of the company on the market and then analyses the level of application of principles of sales communication. On the basis of sociological research there are selected problem areas in sales communication, which require attention. Finally, options are designed to address the identified deficiencies.