Využití moravských folklórních slavností v kulturním cestovním ruchu

Abstract

The bachelor thesis explores the Moravian folk festivities which belong to the most considerable cultural actions in the region of Slovácko. Not only the region Slovácko, but the whole south Moravia offers a hospitable land which is full of the folk music, songs, dance and traditional crafts. In the theoretic part of my thesis there is described what the travel movement represents, what its delimitation is and who its participants are. The cultural travel movement is characterized there too including its definition, categories and culturatl potential conception. In the practical part I deal with the folk festivities themselves, further with the towns in which they take place. I brought the description of particular villages, their brief history, geographical position, the leisure time- and accommodation facilities at point or in the near surrounding.The evaluation of the question blanks is performed in the conclusion of my thesis. This evaluation was graphically processed. My recommendations result from the question blanks investigation where I focused more closely in the positive and negative points of particular festivities types.