Provedení strategické analýzy vybrané společnosti

Abstract

Strategic analysis is in nowdays very competitive business environment one of the very useful tools used in strategic management. Strategic analysis, in a meaning of a cluster of methods and techniques, can contribute to create a corporate strategy by providing an essential information base. The main aim of this thesis is to formulate recommendations for company´s management concerning next longterm heading of a company via realization of strategic analysis of the company AGRIMEX Brumovice, s.r.o. Diploma thesis contains a theoretical basis – methods and techniques useable for a purpose of strategic analysis, which are later applied in a real situation of the concrete company. Finally a synthesis of results gained during the analysis is made as well as conrete author´s suggestions dedicated to company management.