Návrh internetové prezentace autodopravce

Abstract

In my bachelor work, under the name A Proposal of Changes to an Internet Presentation of a Company Focusing on Road Transport, I decided to focus in graphics and contant aspect of an internet presentation of a certain company. The aim of my work is to propose an improvement of the graphics processing and upgrading of the content of this internet presentation. In the practical part, I firstly made a through analysis using tools and techniques of a marketing research. The form of this analysis was a focus group and written questionnaire. Thereafter I compared my findings with the internet presentations of the rival companies. These companies provide similar services as the company chosen by me. The conclussion of findings took place after this analysis. Under these all findings I worked out some proposals and recommendations to improve an actual internet presentation of this company. Suggested proposals and recommendations should help to improve the company´s image, upgrade communication with clients and keep the company to be always one step ahead of the competing business.